Whether it's through your website, social media or OTA’s, images of your hotel are often the first thing potential guests will see. It makes significant impact on first impression which is why it's essential to use only the highest quality photos for your hotel.

Studies have shown that hotels with better quality photographs on their websites and online listings tend to have higher booking rates than hotels with lower quality photographs.

One study conducted by Phocuswright found that high-quality photos are the most important factor in a hotel's online booking performance. Based on study, hotels with high-quality photographs had an average booking rate that was nearly two times higher than hotels with low-quality photographs.

Another study, by EyeforTravel, found that hotels with professional photographs on their website had a 20% higher booking rate than hotels without professional photographs. The study also found that guests were willing to pay up to 11% more for a hotel room if the hotel's website featured high-quality photographs.

Having said, We always have to consider hotels should have good reviews and ratings along with photography and just because a hotel has amazing photos does not mean sales will boost significantly without other essential aspect of online presence but photography is considered a crucial component for first impression for most people.

The Impact of Low-Quality Photos ;

Using low-quality photos can have a detrimental effect on your hotel's reputation. It's essential to remember that in today's digital age, guests have access to a great amount of information and photos of hotels and they expect to see high-quality images when researching their next trip. Low-quality photos can make your hotel appear outdated and undesirable which can lead to potential guests choosing to book somewhere else.

The Benefits of High-Quality Photos ;

On the other hand high-quality photos of your hotel can have a positive impact on your bottom line. Well-lit, sharp, and properly composed images can showcase your hotel's amenities and features in the best possible light. High-quality photos can make your hotel appear desirable and modern which can increase the likelihood of potential guests choosing to book a room with you. Apart from technical aspect of “high-quality photos”, creative input of the photographer and his/her ability to create images that convey a feeling it the ultimate quality for a photographer. Photos can be technically perfect which is also very common but if they don’t convey any positive feelings or invite guest to pull the trigger to book your hotel then no point it’s technically perfect.

Additionally high-quality photos can have a positive impact on your hotel's SEO. Search engines like Google favor websites with high-quality images and can rank them higher in search results. This means that using high-quality photos can increase the visibility of your hotel online which can lead to more bookings.

In conclusion, using only the highest quality photos for your hotel is essential in today's digital age and As a specialized luxury hotel and resort photographer, I have an eye for capturing the essence of your property and make the guests wowed by stunning, breathtaking photographs of your hotel as they scroll through your website or flip through a brochure.